In the previous article, we learned what Aderlo Cashback Coin (ACC) is, how it differs from cryptocurrencies, and the role it plays in our infrastructure and the entire ECAT eCommerce ecosystem. Understanding the essence of the ACC token application is crucial for our users; the better they understand it, the greater benefits they can achieve. For investors and store operators, there’s even a possibility to create their own system for generating continuous passive income, but we can talk about that later. Additionally, we discussed the purpose of creating the Aderlo Cashback Coin token. Let’s find out how does Aderlo Cashback Coin ACC works.
In today’s article, we will focus on a crucial issue, explaining how the Aderlo Cashback Coin functions. I hope that after today’s dose of knowledge, the ACC token will become more transparent to you, and understanding its potential will open up broad opportunities for you.
What's the difference between a token and a cryptocurrency.
To remind and better illustrate and explain the operation of the ACC token, let’s recall the difference between a token and a cryptocurrency. This was discussed figuratively in the previous article: What is Aderlo Cashback Coin.
Think of cryptocurrencies like money that operates independently of any organization or platform. It’s as if you had your digital gold, which you can store in your virtual sock. Bitcoin or Ethereum are good examples. They are independent, global, and operate on their blockchains.
On the other hand, tokens are a bit more like cards in a game. They have their value, but only in a specific environment and place. They are not global. They can represent something specific, like shares in a company, access to services, a specific service, or even voting rights. So, it’s like having a piece of paper that gives you access to special discounts at a selected store or rights on an online platform. They work on blockchains but have their own rules and limitations.
The Cashback Coin (ACC) token in the ECAT eCommerce ecosystem is a special digital token that plays an important role in the loyalty program of the entire ECAT eCommerce ecosystem. Unlike universal cryptocurrencies like Bitcoin, ACC operates within specific rules and places, being part of this specific system. It is a bridge between the world of online shopping and the world of virtual rewards and bonuses, allowing users to be rewarded for their activity in the ECAT eCommerce partner network.
Aderlo Cashback Coin is a cryptographically secured Binance Smart Chain (BSC) blockchain token that serves as the native currency of the ECAT eCommerce financial ecosystem. ACC is used on the Aderlo Marketplace, Rural Market Marketplace, and in all stores connected with the Manager 3.0, covering the entire ECAT eCommerce ecosystem, and in future shopping platforms such as Marketplace Allegro, and in the future eBay, Amazon, and others.
The Aderlo Cashback Coin was created for two reasons.
Reason 1: A decentralized loyalty program system, inconvenient for the customer.
Customers shopping in online stores often encounter the problem of a lack of a centralized loyalty system that would allow them to use different loyalty programs in various stores. Usually, each store has its own loyalty program, which means that customers have to participate in many programs at the same time. From the customer’s perspective, this system makes it difficult to utilize collected benefits.
Reason 2: Companies avoid implementing external loyalty programs.
Additionally, entrepreneurs often avoid implementing external loyalty programs because it requires giving up a portion of profits and traffic, which leads to low conversion in their own loyalty programs. This is a global problem in the market.
On the other hand, entrepreneurs often underestimate the potential of retaining customers through a loyalty program. They could create their own unique and effective loyalty program. However, when such programs are created, they usually pertain only to a specific store, which is burdensome for customers who accumulate points in different places.
Using the loyalty program in ECAT eCommerce will be easy.
In ECAT eCommerce, the situation is completely different. Here, the customer uses one system, one loyalty program, covering the entire ecosystem, where there will be Aderlo Marketplace, Rural Market Marketplace, a network of online stores connected to Manager 3.0, and the possibility of shopping on various other marketplace platforms, such as Allegro, Amazon, eBay, and others. All this integrates into one centralized loyalty program, which is a huge advantage for customers.
As a result, when customers make purchases in different stores and on different Marketplaces, they always receive points assigned to their unique account in the entire ECAT eCommerce system. This is extremely convenient for the customer because points can be used in many places.
1% of the net purchase price returns to a special account for the customer
If a customer has accumulated points, it’s a very important matter for them because they will live by this loyalty program. This program is designed so that the customer can see how many points they have collected. For a better understanding, let’s illustrate this with a specific example.
If a customer spends 100 PLN net, i.e., 123 PLN gross, they will receive 1% of the net value, i.e., 1 PLN, but in coins, i.e., ACC tokens, not cryptocurrency, to be aware of this. This is a significant difference, which we explained at the beginning of this article and in the article: What is Cashback Coin ACC? The customer receives as many ACC as they are worth on the exchange on the day of the transaction.
Now, looking through the eyes of a customer who sees that this rate changes. The value of this cashback changes, its value can be lower or higher, depending on the demand and supply on the exchange. And it may turn out that one PLN becomes two PLN, but it can become ten PLN. The value of the token can also fall to fifty groszy, and this is the negative side of the token, as the rate is variable, but isn’t that exciting? Right!
The customer sees that something is always happening. This increases their engagement in the loyalty program. They are more eager to check how much their wallet is worth in the safe shopping zone. When the rate is favorable, they look for where they can buy something and use the accumulated points, i.e., the ACC accumulated in the account, which always works to their advantage.
They only look for stores, Marketplaces, that realize ACC, but at the same time again give that 1% return for further building a portfolio for future purchases. This loyalty program becomes a dynamic tool for the customer, working all the time to their advantage.
Retaining a customer is cheaper than constantly acquiring a new one.
Another important thing is that we, as entrepreneurs, often do not see how much we can attract and retain customers, i.e., how to use those who are already there to make more purchases with us. In business, we often spend a lot of money on ads to acquire new customers, instead of focusing on those we already have, because we lack the appropriate tools for this.
But thanks to the Aderlo Cashback Coin ACC loyalty program, customers are more likely to return to us for their next purchase because they have access to a cool, unique loyalty program. This means that for us, sellers, it is beneficial because we don’t have to spend as much money on ads as we do outside our ECAT eCommerce network.
Here, we have tools that make it easier for us to encourage customers to return, increase the number of transactions, and help in marketing efforts. All this thanks to advanced tools in the entire ecosystem, which is undoubtedly Aderlo Cashback Coin ACC.
The most important thing is that the Aderlo Cashback loyalty program does not require customers to make any transactions or purchase tokens. This is an additional value that the company offers to customers in the form of freebies for making purchases across the entire ECAT eCommerce network
Modern solutions are needed to be implemented in the loyalty program.
Sellers can participate in the profits generated by the loyalty program.
Summary of the article: How does Aderlo Cashback Coin, known as ACC, work?
Let’s summarize our article to understand the operation of the entire loyalty program in ECAT eCommerce based on the Aderlo Cashback Coin ACC token. When a customer makes a purchase, they receive a return in the form of 1% of the net value of their purchase in the form of a token (ACC) to their special personal account in the ECAT eCommerce ecosystem.
The value of this token will change over time depending on the supply and demand in the cryptocurrency market. This means that the value of the received cashback can increase or decrease, affecting the overall value of the customer’s portfolio within the entire loyalty program. Customers should be aware of rate fluctuations to make the best use of the accumulated ACC tokens.
Attention should be paid to the Limited time to use the collected tokens: Customers have 360 days to use the Aderlo Cashback Coin tokens, motivating active participation in the program. Statistics show that in traditional loyalty programs, a large portion of the received points is not used, which is disadvantageous from the customer’s perspective. Our program is significantly designed to improve the use of points collected by customers.
After 360 days, unused points participate in a 50% profit share in the POST system. 25% goes to Metaverse advertising, and 25% is burned. I hope that ACC is now more understandable and appealing to you.
Dołącz do społeczności ECAT eCommerce i wystartuj w biznesie.
Kanały wsparcia w ECAT eCommerce
- Kanał informacyjny dla polskiej społeczności.
- Kanał dyskusyjny dla polskiej społeczności.
- Międzynarodowy kanał wsparcia na Discord
![Aderlo Marketplace on Magento. ECAT eCommerce Informer [Week 18, 2024]](https://ec-at.com/wp-content/uploads/2024/05/Aderlo-Marketplace-on-Magento.-ECAT-eCommerce-Informer-Week-18-2024.jpg)