Positioning an online store is a crucial element of success in today’s competitive e-commerce world. One of the key aspects of effective positioning is acquiring valuable external links. In this article, we will discuss (1) why external links are important, (2) the benefits they bring, and (3) how to effectively acquire them for your online store.
Why External Links are Important for Your Online Store?
External links, also known as backlinks, are links leading from other websites to your site. In the eyes of search engines, such as Google, they are treated as indications of your site’s popularity and credibility. The more valuable external links you have, the better search engines perceive the quality and relevance of your site.
Definition of the term – Backlink (incoming link) – a link placed in the content of any webpage, leading to an external page or subpage. Backlinks are one of the most important ranking factors essential for positioning.
External link – is a reference placed on a website that leads to another website or webpage located outside of the given domain. In other words, it is a hyperlink that takes the user from one site to another, not being part of the same page on which it is located. External links are important in the context of SEO (Search Engine Optimization) because they impact the visibility and position of a website in search results, and can contribute to increased traffic on a particular site.
Benefits of Acquiring External Links for an Online Store
- Improvement in Search Engine Rankings (SEO): High-quality external links are one of the main factors influencing a site’s position in search results. The more solid backlinks, the higher your website appears in Google results, increasing its visibility and chances of attracting new customers.
- Credibility and Authority: Backlinks from reputable industry websites or opinion leaders enhance the credibility of your store. Users, seeing that other trusted sources recommend your site, are more inclined to trust and make purchases.
- Website Traffic: External links not only affect search engine rankings but also generate direct traffic to your site. When users click on links from other websites, they are directed straight to your target audience.
- Expanding Customer Network: Acquiring links from different sources means reaching various audience groups. This is an opportunity to gain new customers and expand the audience of your store.

How to Effectively Acquire External Links for an Online Store?
Create valuable content:
The quality of content on your website is the foundation for effectively acquiring links. Create content that is unique, valuable, and tailored to the needs of your target audience. Regularly publish articles, guides, infographics, and other forms that will attract the attention of other websites.
Collaborate with bloggers and influencers:
Bloggers and industry influencers can be a valuable source of external links. Collaborate with them by offering unique content for publication on their sites or proposing reviews of your products. Links from influential figures enhance the authority of your store.
Participate in industry events and conferences:
Attending industry events, conferences, or trade shows is an excellent opportunity to make contacts. Request the possibility of exchanging links or publications on the websites of other participants, which can bring benefits to both parties.
Build relationships with business partners:
Collaborating with business partners brings not only financial benefits but also the chance to gain valuable external links. It’s worthwhile to establish strategic relationships that contribute to mutual support in terms of linking.
Noteworthy industry directories and rankings:
Placing information about your store in valuable industry directories and rankings is another way to acquire external links. Try to choose only those sources that are related to your industry and have a good reputation.
Summary for: How to Effectively Acquire External Links to Improve Your Online Store’s Position
Acquiring external links is a key element of an online store’s positioning strategy. It’s worth investing time and effort in building valuable relationships with other websites, contributing to improved search engine rankings, increased website traffic, and industry authority. Remember that effective link building requires consistency and a long-term approach, but the results can be significant for the success of your online store.