In the previous article, we discussed the key steps to start selling on one of the largest e-commerce platforms in Poland—Allegro. Today, we will focus on the next important stage of this process: how to list your first product on Allegro. You already know how to create an account, verify it, and prepare for running an online business. Now, it’s time to enter the market with full confidence and offer your product to the world.
Listing your first product can be exciting but also a challenging task. Therefore, in today’s article, we will analyze the essential steps you need to take to succeed on Allegro. From preparing the offer to choosing the right photos, our step-by-step guide will help you confidently and effectively navigate the product listing process. Ready? Let’s get started!
Listing Your First Offer
Now we really start selling!
After settling all the formalities, it’s time to list your first product on Allegro. This is an exciting moment! We’ll show you how to do it step-by-step, so everything goes smoothly and without problems.
Get Ready to Act.
Presenting products online is a step towards success, but remember to be well-prepared. Before you post your products online, make sure you have everything you need.
High-Quality Product Photos.
Your photos are your product’s calling card. Taking care of their quality is crucial to build trust and interest among customers. Proper lighting, diverse angles, and high resolution are essential to present your product professionally and attractively. Photos are hugely important for making a first impression. What do you think? Therefore, it’s worth making an effort to ensure they are high quality, carefully lit, and show the product from various perspectives. Apparently, a picture replaces a thousand words.
Clear Product Description.
This is your chance to shine! Create a clear and detailed description that not only describes the product’s features but also engages the customer and captures their attention. Use clear language that speaks to the potential buyer. It’s also worth including all relevant details that can help customers make a purchase decision. The most important thing is to provide information on how this product can help the customer and solve their “problems.”
Proper Product Pricing.
Setting the right price is a balance between competitiveness and profitability. Conduct a market analysis to determine a price that is realistic and attractive to customers, but also competitive and profitable for you. Remember, price is not just a number; it is also the value that the customer sees in your product. Never compete on price alone, but strive to provide value for the customer, a reliable description, valuable photos showing the advantages, and specific application of the product.
Listing Step-by-Step
Step 1. Log in and choose the listing option.
Log in to your Allegro account, then find the “List through form” button and click it to start the process. You can find detailed listing process on Allegro’s website under the link, how to list an offer. The form for listing offers can be found in two places. (1) After logging in, choose ‘list through form’ and (2) My assortment.
Step 2. Select the product category
Allegro will help you match the product to the right category:
- On the ‘What I want to sell’ page, enter the product name in the “Allegro Catalog” by entering GTIN, EAN type, or ISBN.
- If your product already exists in the database, you will see suggestions. Choose the one that best suits your product.
- If your product is new, choose the category yourself or enter its number.
Step 3. Fill in the offer details
- Offer title: Give your offer an attractive title.
- Product features: Fill in all relevant features of the product that will be visible to buyers.
- Add photos: Upload the high-quality photos you prepared earlier.
- Description: Enter a detailed, truthful description of the product that will encourage purchases.
Step 4. Sales settings
- Sale format: Choose between buy now, auction, or their combination.
- Price and availability: Set the price and the number of units available.
- Duration of the offer: Specify how long the offer should be active.
Step 5. Delivery and payment
- Set preferred delivery methods and payment options.
- Provide shipping location
Step 6. Summary and listing
- Check if all the data is correct.
- Review the listing fees and any promotions.
- If you’re ready, click “list item.” If you want to change something, you have the option to go back to editing.
Congratulations, you have just listed your first product on Allegro! Now you can watch how the sales are going and adjust the offer based on customer needs. But remember, this is just the beginning of your adventure with Allegro.
Withdrawing Earned Money
Money in the account—what now?
It’s done! You start selling, and the first transactions bring profits. That’s great, but you’re probably wondering how to get your earned money now. On Allegro, it’s really simple, and we’ll show you how to do it step by step.
Activating the PayU Service
Before you start withdrawing money, you need to activate the PayU service. This payment system will enable you to manage the funds accumulated on Allegro.
How to do it?
- Log in to your Allegro account.
- Go to the Allegro Finances tab.
- Choose the PayU activation option and follow the instructions.
Enter data for withdrawals
The PayU service will need your bank details to transfer the money to you. Make sure all the data is up-to-date and matches the details you have in your account settings on Allegro.
Set the frequency of withdrawals and withdrawal options.
Withdrawal frequency.
At Allegro, you have the option to determine how often you want to receive withdrawals:
- Daily,
- Once a week,
- Once a month.
Choose the option that best fits your business style and financial needs.
Ready for the first withdrawal? Great! To do this:
- Make a verification transfer—just transfer 1 PLN from your bank account associated with your Allegro account. This is necessary for verification.
- After confirming the data by Allegro, you will be able to order your first withdrawal.
Withdrawal options
- Bank transfer: The most commonly chosen option. The money usually appears in your account within one business day.
- Postal order: If you prefer, you can choose to withdraw by postal order. However, keep in mind that this is a slower option and may take several days.
What to do if something goes wrong?
If you encounter any problems, such as money not being paid out or there are discrepancies, contact Allegro technical support. They will quickly help you solve the problem.
Now that you know how to withdraw earned money, you can calmly focus on sales and developing your business. Remember, regular monitoring of finances and tracking inflows from Allegro will help you better manage cash flows.
Fees for Selling on Allegro
Everything has its price, even online sales. Selling on Allegro not only gives you access to millions of potential customers but you also have to consider certain costs. Don’t worry, it’s nothing scary, but it’s good to know what fees to prepare for so they don’t catch you off guard during business operations. Read about the types of fees in the Allegro regulations, as they are changed and updated from time to time.
Types of Fees on Allegro
Commission on sales.
This is the most important fee you will deal with. Allegro charges a commission on each completed transaction. The amount of the commission depends on the category in which your product is located. The rule is simple: you sold—you paid the commission. The commission is automatically collected by Allegro.
Unit transaction fee
This is a fixed fee of 1 PLN in Poland, 10 Czech crowns in the Czech Republic, 0.22 EUR for sales in Slovakia. Charged for each purchase in the offer, regardless of the number of units in the order. The fee is not charged on an account with an active subscription. If a customer has used several offers, Allegro will charge 1 PLN per sold offer in Poland. So for 3 sold offers, you will pay 3 PLN.
Fee for listing and promoting the item
Do you want your products to be more visible on Allegro? You can take advantage of the option to promote offers, which also incurs additional costs. Moreover, in some categories, Allegro charges fees just for listing the item for sale. It’s worth checking the detailed price list on the Allegro website to know exactly how much and for what you are paying.
Fee of 1 PLN for listing offers above 10,000 PLN.
If you list offers whose value exceeds 10,000 PLN, you will pay a 1 PLN listing fee, which will be renewed periodically. Look for details in the Allegro regulations.
How to handle all this?
Track your expenses
Regularly monitoring and analyzing fees associated with selling on Allegro will help you better manage your budget. Allegro offers tools that let you track your costs, which facilitates financial planning. It’s also good to have knowledge about all the costs that occur on Allegro, so you don’t wake up with a hand in …, you know where, because then you will come out like Zabłocki on soap.
Cost Optimization
- Choosing the right category: Accurate matching of the product to the category can lower commissions.
- Effective promotion: Consider which products are really worth promoting to avoid generating unnecessary costs.
- Allegro subscription: Consider an Allegro subscription, which offers lower commissions and other benefits for a monthly fee. This all depends on how much you sell monthly.
Article Summary — How to List Your First Product on Allegro? Pt. 2
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