Black Friday is a phenomenon that has not completely taken over Polish e-commerce. Some industries experience significant sales growth, but for most, this day does not represent an increased source of income. Industries that best utilize the Black Friday opportunity are mainly electronics (computers, consoles, phones) and home appliances.
If you operate within one of these industries, you must prepare well for Black Friday. Does your store operate in a different niche? Perhaps it’s high time to seize this opportunity and increase turnover on that day? Below are 5 creative tips on how to use this opportunity better than the competition. Remember that on this day, your focus should not be solely on the size of discounts but on attracting the customer’s attention. This element will have a decisive impact on the result you achieve.
How should email constructions be?
If you run your online store, you probably also have an email database to which you send newsletters and various offers. Black Friday is one of those occasions when almost every store sends an email with information about how big a discount can be obtained on that day. Of course, there is nothing wrong with that… but even this can be done a little differently than the competition.
The vast majority of emails are constructed so that information about discounts is already in the subject of the message. But what if you wrote that, especially for you, we have prepared a surprise for this day? Everyone will still guess that it’s about a discount. Yet the openness of such an email will be completely different. Surprise and the element of surprise arouse curiosity and increase the conversion rate.
Or maybe Black Thursday – Black Friday?
Black Friday, so-called Black Friday, is… on Friday. This probably doesn’t surprise anyone. And we are creative! Therefore, instead of acting schematically, maybe it’s worth going beyond rigid frames and preparing your customers for Black Thursday? Or maybe Black Saturday?
These two alternative solutions make you stand out from the competition. In the case of Black Thursday, you also gain a time advantage. You will reach your customers first with information about special offers, so their wallets may open earlier.
On the other hand, Black Saturday might be a cool idea for those customers who somehow missed Black Friday. Show understanding for such a situation and prepare an interesting offer specifically for latecomers. Perhaps the nature of your business makes Saturday generally a better day for promotional campaigns than Friday. Be sure to tell everyone why this is the case.
Temporarily and hourly limited offer.
Some time ago, marketers discovered that a time-limited offer can achieve amazing conversion rates. In the case of Black Friday, the offer is already limited to a specific day, but it’s worth trying to go a step further and prepare an offer limited to a specific hour.
If you plan to offer a 30% discount on a certain group of products, inform your customers that between 5:00 PM and 6:00 PM, this discount will be 60%. The effects of such a promotion can be truly surprising.
Not only with discounts does one live.
Discount, discounts, discounts… discounts everywhere. Add something more!
We know that high discounts affect your margins. We don’t want your store to declare bankruptcy on that day. We just want to show you that an attractive price is not the only benefit you can offer to your customers.
Reduce shipping costs.
Shipping costs are a good example. Maybe on this day, offer free shipping? Give up discounts at 50% and stick to 30%, but with free shipping. Financially, you won’t suffer, and the customer feels like they’re getting more.
Implement a loyalty program.
And yet, shipping costs are not everything. Maybe you run a loyalty program within the store? So add information about doubling partner points for purchases on that day. 30% discount, 0 PLN for shipping, extra loyalty points… doesn’t it look much better than just a discount?
Everyone is preparing for Black Friday. Not me!
By nature, are you contrary? This idea is created just for you. While others brainstorm Black Friday offers, play with prices, look for ways to attract attention… you sit on the sidelines and watch the whole commotion with stoic calm.
Why do you do that? Because your standard offer is so unique that you don’t need to generate additional interest with sales. Your store every day of the year offers the opportunity to buy the perfect product at the perfect price.
It may sound a bit arrogant, but who else should praise your products if not you yourself. You don’t have to be afraid of it. It’s important that your ‘rebellion’ against the common idea of Black Friday is noticeable through a pop-up message. Then it guarantees you stand out from the competition.
If you don’t take care of the transparency of this message and simply, in secret from everyone, decide not to participate in the Black Friday frenzy, you may raise suspicions that you are not keeping up with current trends.
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