Allegro is one of the e-commerce giants in Poland and a key online sales channel for entrepreneurs, where thousands of sellers and buyers meet daily to transact. Thinking about starting to sell on this platform? Great! Whether you already have experience in online trading or are just beginning your journey, selling on Allegro can prove to be an interesting and profitable venture. How do you start selling on Allegro?
Don’t worry if the process seems complicated. In reality, it only takes a few simple steps to get started. From registering an account, setting sales conditions, to listing your first products—we’ll show you how easily and quickly you can become part of this dynamic online community. We have prepared a guide that will walk you through the entire process step by step. Let’s start this sales adventure on Allegro!
Beginning with registering an account on the Allegro platform
It’s not difficult, but let’s start with the basics – setting up an account on Allegro. This is the first step that opens the door to the world of online sales. Whether you already run a business or are in the planning stages of your business, registering a business account on Allegro is a simple process that won’t take much of your time.
Who can set up a business account?
To register a business account, you must meet several basic conditions. Above all, such accounts can be set up by people who run their own business, are members of the management board, authorized representatives, or employees of a company, or another organizational unit registered as a business. It is important that your company is active. If the business has been suspended or is in the process of liquidation, unfortunately, selling on Allegro will be impossible.
What information should you prepare to open an account?
Prepare to fill out several forms, but don’t worry, step by step everything will become clear for you. Before starting the registration, it’s good to have some documents at hand, as they will significantly facilitate and speed up the process, such as: (1) the company’s tax identification number, (2) an email address you haven’t used on Allegro before, (3) a thoughtfully chosen login that will become your recognizable store name, (4) your company’s bank account number, which will be used for transactions. If you have all these four things ready, you can move on to the next step.
The registration process first step.
Activation of the account, what are we activating?
Great, you have already set up your account! Now it’s time for its activation. This is a necessary step to start selling seriously on Allegro. Don’t be afraid, it’s nothing complicated, but remember that the type of verification you choose will determine the selling capabilities you will receive.
Choose the type of account verification
Allegro gives you two verification options. Choose the option that best suits what you want to do. At this point, it’s worth taking a moment to think about what I want, and how much I want to sell, whether it’s occasional selling or selling that will provide the living you have dreamed of. If you already know, then let’s move on.
Simplified verification
Ideal if you plan to sell occasionally, e.g., up to 10 transactions per month. It’s a quick way to activate your account, allowing you to sell without many formalities.
Full verification
If you plan more extensive sales and want access to the full capabilities of the platform, choose this option. With full verification, you can sell without restrictions on the number of transactions.
Time for bank verification of the account.
Regardless of the chosen verification, you must confirm your bank details. How to do it? Make a verification transfer of a symbolic amount of 1 PLN from the account you provided during registration. This will allow Allegro to confirm that the account belongs to you. Don’t worry, this zloty will return to you faster than you think!
How does the verification process work?
To ensure the verification process is carried out correctly, go to the “Set up fund withdrawals” section on your Allegro account. The next step will be to enter your bank account details; select your bank from the list. Then, follow the instructions to make a transfer.
Once the transfer is processed, Allegro will verify your details and activate your account. Within a few days, you will receive an activation confirmation by email, and the transferred zloty will be returned to your account. From that moment, your Allegro account will be active.
What if I don’t have an account at any of the listed banks?
If your bank is not on the list, choose the option “transfer from another bank”. You will then receive the details for a traditional transfer. The same applies if you are using an account at a foreign bank. Remember that verification must be done online; it cannot be carried out at a bank branch or post office.
After successful account activation, you are ready to set up the terms of your sale, which is the next step to effectively starting your operations on Allegro. But we will talk about that in the next chapter. Ready for more?
Setting sales conditions
Let’s start selling, but with clear rules!
Great, your account is up and running! But before you start listing products, you must set the key rules that will apply in your store. This is important because it lets your customers know exactly what to expect when shopping with you.
What conditions need to be set?
Returns
Unfortunately, returns are a common occurrence in e-commerce. You must set return policies to be legal, but also clear and understandable for customers. Remember, customers have the right to return purchased goods without giving a reason within 14 days of receiving them. On Allegro, you will find detailed information on what information must be in your store for the return policies to be clear.
Complaints
Every seller must be prepared for the possibility of complaints. It is important that you know your customers’ rights and how to proceed in the event of a complaint. You should describe these rules precisely in your complaint policy available on your store’s website.
Delivery
Delivery is another key issue. You must decide which delivery methods you want to offer (e.g., courier, parcel locker, personal pickup) and clearly define the conditions for each of them. Allegro allows the use of many logistical options, which can significantly facilitate shipment management.
Set it straight on Allegro
Allegro offers intuitive tools to set sales conditions, which will help you configure all these aspects:
- Log in to your account.
- Go to the “Settings” section and find “Set sales conditions”.
- Follow the instructions to enter and confirm your rules regarding returns, complaints, and delivery.
Remember, well-set and clearly communicated sales rules are key to customer satisfaction and avoiding unnecessary complications. Once you have everything set up, you can move on to the most exciting part: listing your first products for sale! But I’ll tell you about that in the next chapter, which you’ll find in the following article: How to List Your First Product on Allegro Part 2 #37.
Summary of the article — How to Start Selling on Allegro?
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