In today’s rapidly changing eCommerce world, technological innovations play a crucial role in gaining a competitive edge. One of the latest breakthroughs is the ECAT eCommerce Marketplace Engine, which promises to revolutionize how we manage and grow marketplaces and online stores. In this article, we will explore what this new engine is, the benefits it brings, and why it is worth your attention.
The development of technology in eCommerce continually pushes the boundaries of what is possible. Platforms like Magento have long dominated the market, offering advanced SEO features and sales automation. However, with growing user demands and the need for faster, more flexible operations, new solutions are needed. This is where ECAT eCommerce steps in with its new Marketplace Engine.
By creating the Aderlo Marketplace Engine, ECAT eCommerce has taken a step forward by developing its own engine designed from the start to separate the backend from the frontend. This separation provides greater flexibility, faster performance, and easier adaptation to changing market conditions.
The new ECAT eCommerce Marketplace Engine addresses these needs. It is built with the latest technologies to ensure not only performance but also lower operational costs. In the following sections, we will detail the features and advantages of this innovative solution and the opportunities it opens up for the new Aderlo Marketplace and the Wiejski Targ Marketplace built on this engine.
We invite you to read on and discover how the ECAT eCommerce Marketplace Engine can impact the future of eCommerce. More information can be found in the video material below, presented by the project’s CEO, Grzegorz Ciupek. We invite you to watch it.
History and Concept of Aderlo Marketplace
First Version of Aderlo Marketplace
Aderlo Marketplace debuted as an innovative eCommerce platform aimed at creating a space where sellers and customers can easily meet. The first version of Aderlo was based on the popular Magento engine, which offered advanced SEO features and sales automation. Magento is an ideal solution for niche online stores, allowing sellers to quickly position their products and increase visibility online. This capability enabled stores to generate sales almost automatically, significantly reducing implementation and marketing costs.
The Concept of "Headless Commerce" (Separation of Backend and Frontend)
As Aderlo developed, the ECAT eCommerce team recognized the need for even greater flexibility and speed. Thus, the concept of “headless commerce” was born, which separates the backend (the management side) from the frontend (the user-facing side).
In the traditional model, the backend and frontend are tightly coupled, which can limit development and adaptation possibilities. With the “headless commerce” approach, the backend (such as databases, product management, order processing) operates independently from the frontend (such as user interface, site appearance). This solution allows for faster changes, greater scalability, and easier integration with new technologies.
Reasons for Developing a Proprietary Marketplace Engine
The decision to create a proprietary Marketplace Engine for Aderlo and Wiejski Targ Marketplace stemmed from several key reasons:
Performance and Speed: Despite its advantages, Magento does not always meet the demands of large marketplaces with hundreds of thousands of products. A proprietary engine built on the latest technologies like GoLang, Java, and Kotlin allows for much faster data processing and handling of a larger number of products without slowdowns.
Flexibility and Ease of Adaptation: By separating the backend from the frontend, Aderlo can respond more quickly to changing market and user needs. A proprietary engine makes it easier to introduce new features and customize the platform to meet specific seller requirements.
Reducing Operational Costs: Maintaining and developing a platform based on Magento involves high costs, especially with a large number of products. A proprietary engine significantly reduces these costs, benefiting Aderlo Marketplace, Wiejski Targ Marketplace, and other marketplaces built on this technology, as well as the sellers using the platform.
Security and Stability: A proprietary engine provides full control over the security and stability of the platform. This control allows for better protection of customer and seller data and ensures the continuous operation of the marketplace.
Returning to a proprietary Marketplace Engine is a strategic step aimed at more effective development of Aderlo Marketplace and Wiejski Targ Marketplace, strengthening their positions in the eCommerce market. The new engine will allow Aderlo Marketplace to offer even better solutions and services tailored to the needs of modern sellers and buyers.
Advantages of Aderlo Marketplace on Magento
SEO Benefits and Fast Product Positioning
One of the greatest strengths of Aderlo Marketplace based on Magento is its advanced SEO (Search Engine Optimization) system. Magento is known for its exceptional positioning capabilities, meaning that products sold on this platform are quickly and effectively visible in online search results. This results in:
- Automatic Indexing: Products placed in the store are almost immediately indexed by search engines.
- Better Visibility: Stores on Magento gain higher positions in search results, leading to more visits and potential customers.
- Increased Sales: Higher online visibility leads to greater product sales, which is especially beneficial for new and small online stores.
Cost-Effectiveness of Platform Implementation
Magento also offers significant cost-effectiveness when implementing an eCommerce platform. The financial benefits mainly stem from:
- Marketing Savings: With strong SEO features, stores do not have to invest large sums in advertising, as their products are easily found by customers.
- Quick Store Launch: Magento allows for quick implementation and launch of an online store, reducing the time needed to enter the market.
- Management Without Large Resources: The platform is optimized, meaning that managing it does not require extensive IT resources. This optimization allows for reduced operational costs.
Ideal for Niche Products (from 1,000 to 10,000 Products)
Magento is particularly well-suited to handling niche products, making it an ideal choice for stores offering specific categories of goods. Here’s why this is important:
- Scalability: Magento effectively handles stores with 1,000 to 10,000 products. The system can efficiently manage such a volume of goods without performance degradation.
- Optimization for Niches: Niche stores often need unique features and customization options. Magento allows for tailoring the store to specific market needs, helping it stand out from the competition.
- Increased Competitiveness: Thanks to Magento’s capabilities, niche stores can compete with larger players by offering specialized products and better customer service.
Using Magento for Aderlo Marketplace brings numerous benefits, from advanced SEO features to cost-effectiveness and scalability. This makes it an excellent solution for online stores, especially those operating in niche market segments.
For ECAT eCommerce, however, it is not enough to build our own Marketplace solely on the Magento platform. With a higher volume of products, reaching hundreds of thousands, Magento becomes slow. Therefore, we decided to go further to handle hundreds of thousands of products while utilizing Magento’s advanced SEO features, cost-effectiveness, and scalability. The solution is the proprietary ECAT eCommerce Marketplace Engine.
Proprietary ECAT eCommerce Marketplace Engine for Aderlo Marketplace and Wiejski Targ Marketplace
Key for the Platform's Future
The proprietary ECAT eCommerce Aderlo Marketplace Engine is a fundamental element of the platform’s eCommerce development strategy. Creating and implementing a proprietary engine is a key step that will give Aderlo Marketplace technological independence and greater operational flexibility.
Ongoing Work on Separating Stores
Currently, the IT team is intensively working on the process of separating individual stores from the existing Magento system, leveraging its undeniable advantages and adding new ones with greater scalability. This step is essential to prepare for full integration with the new engine. Separating stores means that each store on the platform will operate independently, enabling better management and resource optimization.
Preparing the New Engine for Full Operation
The new Aderlo Marketplace Engine, known as the ECAT eCommerce Marketplace Engine, is in advanced development. Its main features include:
- Performance: The engine will be based on modern technologies like GoLang, ensuring faster data processing and handling a larger number of products without slowdowns. Currently, we already have a database of over 750,000 products, and this number is continuously growing.
- Flexibility: Separating the backend from the frontend will allow for easier introduction of new features and adaptation to changing market needs.
- Scalability: The new engine will be able to handle not only existing but also new marketplaces like Wiejski Targ and future projects that will use the ECAT eCommerce platform.
- Cost Reduction: A proprietary engine will allow for significant reduction of operational costs, benefiting both Aderlo and the sellers using the platform.
- Security: Modern security standards and constant monitoring will ensure the protection of customer and seller data and stable platform operation.
Implementing a proprietary engine is a strategic move that will enable ECAT eCommerce to continue developing and systematically strengthening its position in the eCommerce market. The new Aderlo Marketplace Engine will provide greater control over technology, better performance, and flexibility, resulting in better experiences for both sellers and customers.
ECAT eCommerce Marketplace Engine.
Key Features of the New Engine
Innovative Structure and Technology
The new ECAT eCommerce Marketplace Engine has been designed with modern eCommerce market requirements in mind. The innovative structure of this engine allows for greater flexibility and better performance. It is a technologically advanced solution aimed at providing the highest quality services for sellers and customers.
Separation of Backend and Frontend
One of the most important elements of the new engine is the concept of “headless commerce,” or the separation of the backend from the frontend. This approach achieves:
- Better Scalability: The backend can be developed and scaled independently of the frontend, allowing for better handling of more users and products.
- Easier Updates: Updates and modifications can be made without affecting the frontend, minimizing the risk of downtime and technical issues.
- Greater Flexibility: The frontend can be easily customized for various visual and functional needs, enabling faster introduction of new features and improvements.
Use of Modern Programming Languages like GoLang
The ECAT eCommerce Marketplace Engine uses modern programming languages like GoLang, which brings numerous benefits:
- High Performance: GoLang is known for its fast data processing and low latency, translating to better overall system performance.
- Scalability: GoLang allows for easy scaling of applications, which is crucial for a growing eCommerce platform.
- Security: Modern programming languages offer better security mechanisms, increasing the protection of user and seller data.
GoLand is an integrated development environment (IDE) developed by JetBrains, designed specifically for programming in Go (Golang). GoLand offers a wide range of features that make writing, testing, and debugging Go code easier.
Advantages over Traditional Solutions (e.g., Magento)
Performance and Speed
Compared to traditional solutions like Magento, the new ECAT eCommerce Marketplace Engine offers significantly better performance. While powerful, Magento can struggle with performance issues when handling large numbers of products and users, requiring additional optimization and resulting in higher operational costs.
Lower Operational Costs
The proprietary ECAT eCommerce Marketplace Engine allows for significant reductions in operational costs. With modern technology and better optimization, infrastructure maintenance costs are much lower compared to Magento, which requires extensive IT resources for effective management and scaling.
Flexibility and Ease of Management
The separation of the backend from the frontend and the use of modern technologies make platform management much easier and more flexible. This separation enables faster introduction of new features and customization of the platform to meet changing market needs, which is harder to achieve with traditional solutions.
Security and Modern Technologies
The ECAT eCommerce Marketplace Engine offers better security through the use of modern programming languages and technologies. Regular monitoring and security updates ensure that the platform remains secure and protected from threats.
The new ECAT eCommerce Marketplace Engine is a modern and innovative solution that brings many benefits compared to traditional systems like Magento. With advanced technology, flexibility, and better performance, the Aderlo platform can offer its users the highest quality services and better shopping experiences.
Summary of the Article. The New ECAT eCommerce Marketplace Engine. Part 1
In today’s rapidly changing eCommerce world, technological innovations are key to gaining a competitive edge. The ECAT eCommerce Marketplace Engine is one of the latest breakthroughs, set to revolutionize the management and development of marketplaces and online stores. This article explores what this new engine is, the benefits it brings, and why it’s worth your attention. By utilizing modern technologies like GoLang, this engine offers higher performance, flexibility, and scalability compared to traditional platforms like Magento. The separation of the backend from the frontend allows for quicker changes and adaptation to evolving market conditions.
By creating the Aderlo Marketplace Engine, ECAT eCommerce has taken a step forward, ensuring better resource management and optimization. The decision to develop a proprietary engine was driven by the need for greater performance, flexibility, and reduced operational costs. The new engine not only provides better data processing but also enhances the security and stability of the platform. This enables Aderlo and other marketplaces like Wiejski Targ to offer improved services to both sellers and buyers. We invite you to read the next article, which will detail the features and benefits of the new ECAT eCommerce Marketplace Engine and its impact on the future of eCommerce.
Dołącz do społeczności ECAT eCommerce i wystartuj w biznesie.
Kanały wsparcia w ECAT eCommerce
- Kanał informacyjny dla polskiej społeczności.
- Kanał dyskusyjny dla polskiej społeczności.
- Międzynarodowy kanał wsparcia na Discord
![Aderlo Marketplace on Magento. ECAT eCommerce Informer [Week 18, 2024]](https://ec-at.com/wp-content/uploads/2024/05/Aderlo-Marketplace-on-Magento.-ECAT-eCommerce-Informer-Week-18-2024.jpg)