So, you’ve decided to embark on your e-commerce adventure and have set up your online store? Congratulations! It was a very good decision on your part. Seeing the end result of your efforts so far, you’re probably wondering – OK, I have my online store, but what do I do next? Store promotion, but WAIT! Hold on a moment.
If your store is already 100% prepared and operational, it’s time to start promoting it. Store promotion, in other words, is the time to take marketing actions that will make your future customers aware of your store.
Read also: Why Full Dropshipping is the ideal choice for beginner entrepreneurs?
Before you start promoting your store, we recommend taking a moment to think about how to promote your store to acquire new customers and maintain contact with existing ones. To start, we suggest answering a few questions that will help you develop an effective marketing strategy for your online store.
Store promotion. Ask yourself three questions: What? Who? Why?
1. What do you have in your offer that’s good?
What are you offering to your customers, what are the features and advantages of your product? Consider what sets your product apart: maybe it has some unique features? What are its functions, and what can it do for consumers?
2. Who can buy what you offer?
Under this question, and more precisely, under the answer to this question, is your audience. The consumer, the person who will buy a product from your online store. Think about who they might be:
- Is it a woman?
- Is it maybe a man?
- What age are they?
- What needs and habits might they have?
- How do they spend their time?
- Since they are to choose such a product, what do they probably like?
- What are their interests?
- Ask other questions that come to your mind.
Write down everything that comes to your mind.
3. Why should someone buy what you offer?
If you have already precisely defined what your product is and who you want to reach by offering it, now is the time for the last question – why?
This question combines the two previous ones because at this point, you have to answer:
- Why should a customer choose your product?
- Why should they make a purchase in your store?
Point out to your audience the features of your product and store that will be particularly important to them and that will meet their needs. Remember that for store promotion to be effective, you should focus not only on the product features (e.g., high quality, a wide range of sizes, color versions, size, weight, etc.) but also on the functionalities your store offers (e.g., payment and shipping methods). Consider what influences your decision when shopping online. Is fast shipping important to you, an extended return period, positive reviews indicating trust and satisfaction of previous customers, etc.? Probably, these details are also important to your future customers, and it’s worth emphasizing them in communications to consumers.
4. Why would someone buy this product from yourself in your store, and would you buy it at all?
Consider what influences your decision when shopping online. Is fast shipping important to you, an extended return period, positive reviews indicating trust and satisfaction of previous customers, etc.? Probably, these details are also important to your future customers, and it’s worth emphasizing them in communications to consumers. Store promotion. Cooperate with ECAT eCommerce. Store promotion. Cooperate with ECAT eCommerce.
I know the answers to the questions! What’s next? – Store Promotion!
If you’ve already answered the mentioned three basic questions, it’s time to move on to planning the marketing activities of your store, i.e., developing a marketing strategy! Now that you know exactly who you want to reach with your offer, it will be much easier for you to identify places where you will find these people, places where it’s worth conducting marketing communication.
Store promotion requires showing it. For this, you can use, for example, social media such as Facebook, Instagram, or TikTok, but also online forums, websites, or blogs in specific fields (e.g., fashion or parenting). If you run a clothing store, collaborating with influencers who focus on a particular topic can be an effective idea.
Such individuals are willing to follow those who have already tested a particular product and its effectiveness. Perhaps starting a blog is a good idea, especially if you have more to say about the products you offer, as they align with your interests, and you know a lot about them. Observing your target group, consider whether, for example, social media is the place where you will find your audience. Despite the saying, “If you’re not on Facebook, you don’t exist,” – remember: the world doesn’t end there.
Remember! Store promotion is an important element in sales.
Of course, not all your store promotion-related marketing activities must be conducted online. If you want and think that some other promotion method might be effective: use it! However, remember that the destination where the customer is to make a purchase is the page with your online store.
Join our community and start at ECAT eCommerce:
- Informational channel – https://t.me/ecat_ecommerce
- Community group for discussion – https://t.me/ECATeCommerceGLOBAL
- International support channel on Discord – https://discord.gg/ecat
- Startup training. Start at ECAT eCommerce – https://ec-at.com/szkolenie-startowe
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