“Allegro is not only the largest marketplace in Poland but also a key online sales channel for entrepreneurs. Thanks to its vast user base and advanced marketing tools, this platform enables companies to quickly reach a broad audience of potential customers. However, achieving success in such a dynamic environment requires more than just an attractive product offering. A crucial element that can significantly enhance sales efficiency on this platform is integration with the advanced ECAT eCommerce system.
The ECAT eCommerce system is a solution that provides sellers comprehensive e-commerce process support from warehouse management, through logistics, to data analysis and sales optimization, as well as full customer support. The seller is responsible for listing offers and marketing. Using this system in conjunction with the Allegro platform gives sellers unique opportunities in terms of automation and streamlining business processes, which translates into increased competitiveness and customer satisfaction.
In this article, we will look at why it is worthwhile to sell on Allegro. Advanced solutions offered by ECAT eCommerce are today one of the best choices for sellers aspiring to effectively manage their online business. Today, however, we will focus on Allegro itself. However, it is worth considering selling on this Marketplace in cooperation with ECAT eCommerce, as it may affect sales growth and optimize e-commerce operations at every stage.
To start with some statistics.
History and significance of the largest sales platform
Founded in 1999 by Marek Jaworowski and Arkadiusz Muślik, Allegro has come a long way, becoming one of the main players in the e-commerce market. After debuting on the Warsaw Stock Exchange in 2000, the platform went through various ownership stages, including acquisition by South African Naspers in 2008, and later returned to the WSE in 2019. In 2020, Allegro acquired the Allegro Group (Grupa Ceneo, Empik, Showmax), strengthening its market position. In April 2022, Allegro took over the MALL Group and WE|DO.
Key statistics in 2023
It is the leading e-commerce platform in Poland, with significant growth in 2023, as reflected by impressive numbers. Average purchases per customer amounted to PLN 3,739 annually, an increase of 6.4% compared to the previous year, with an additional 8.5% growth in GMV (Gross Merchandise Value) in the last quarter of the year. The platform also recorded a huge number of views, estimated at about 1.5 billion per month, showing its immense popularity among Polish consumers.
Growth and development.
Allegro continuously expands its offerings, as confirmed by the numbers, with over 200 million available offers and an increase in the number of professional sellers to 130,000 by the end of 2023. The gross sales value amounted to an impressive PLN 57.9 billion, an 11% increase year-over-year. These data testify to the growing trust and interest of both buyers and sellers.
Mobile shopping and logistics
Allegro continues the trend of increasing mobile purchases, with 63% of transactions made using smartphones, which shows the platform’s adaptation to changing consumer habits. During the holiday season, particularly important for e-commerce, the platform handled up to 900,000 packages a day, confirming its role as a logistics leader in Poland. Furthermore, the Allegro Smart! program delivered over 50% of all packages, highlighting its popularity and efficiency.
The largest Marketplace in Poland.
The aforementioned data and events paint a picture of Allegro as a dynamically developing platform that not only responds to changes in e-commerce but also actively shapes the market, adapting to the needs and expectations of its users. This shows the immense opportunities for sellers. Let’s take a closer look at this platform.
Monthly visits to 22 million customers.
Joining Allegro, the largest marketplace in Poland, is a strategic decision for any entrepreneur who wants to increase their visibility and sales reach. This platform attracts as many as 22 million visitors per month, creating huge opportunities for sellers in various product categories. Thanks to a wide user base, products listed on the largest Marketplace in Poland have the opportunity to reach a wide audience of potential buyers, which is crucial in the dynamically changing world of e-commerce.
An average revenue of PLN 23,000 just three months after starting sales
The financial benefits of being present on Allegro are equally impressive. New sellers can expect an average of PLN 23,000 in revenue just in the first three months of operation on the platform, showing how quickly one can start reaping real financial benefits.
Setting up and running a business account for PLN 0.
Allegro offers attractive terms of cooperation, including no fees for setting up and running a business account and promotional 0% commission to start, which together provide discounts worth PLN 10,000. These conditions favor a fast and low-cost start to sales, which is especially important for new entrepreneurs.
An additional advantage of selling on the largest sales platform in the country is that one can build their brand based on the offered product range, customer service, post-sales support. Over time, this can strengthen sales on one’s own online store.
Opportunity to sell products in international markets.
International expansion is another significant advantage of selling on Allegro. The platform enables sellers to offer their products not only in Poland but also abroad, such as in the Czech Republic and Slovakia, opening the way to the global market and greater profits. Such an expansion opportunity is invaluable, especially in the era of globalization, where access to international customers can significantly impact business growth and stabilization. Allegro, supporting sellers in managing logistics and sales processes, becomes not just a trading platform, but also a partner in business development.
Over the next two years, Allegro plans to launch its platforms in all five countries where the MALL Group operated and bring each to profitability within four years of launch. Currently, these are the Czech and Slovak markets.
Allegro offers extensive marketing tools.
Marketing tools provided for sellers.
Allegro is also known for its very extensive marketing tools, which are available to sellers. The platform offers various options for promoting products, including advertising campaigns, highlights, and seasonal promotions, which help increase the visibility of the offer among buyers. This allows sellers to effectively reach their target group, increasing the chances of sales. Moreover, Allegro’s analytical system enables tracking the effectiveness of individual activities, which is crucial for optimizing the sales strategy and maximizing the return on investment.
Technical support and education.
Another important aspect is the technical support and education that Allegro offers its users. The platform provides access to training, webinars, guides, and other resources that help sellers effectively manage their online store. Thanks to this, even novice entrepreneurs can quickly learn the key aspects of e-commerce and effectively manage their activities on Allegro.
Rating and review system.
Finally, it is worth mentioning the rating and review system, which is invaluable for building trust and reputation among customers. Allegro allows buyers to rate products and sellers, contributing to greater transaction transparency. Sellers with a good reputation often gain credibility, which translates into higher sales indicators. All this makes the platform increasingly attractive to both new and experienced entrepreneurs looking for an effective sales channel.
Success thanks to tools.
You pay when you sell.
The company offers sellers friendly financial conditions, which allow selling without initial fees – you pay a commission only when you actually make a sale. This makes starting a business on the platform less risky and more accessible, especially for new entrepreneurs. Moreover, with the Welcome Package, new users can enjoy zero commission from sales for the first 90 days of operation, providing a unique opportunity to build clientele and test the market without additional costs. Posting offers is free in almost all categories
However, there are certain exceptions to the fee structure on which may affect the costs of sellers. For example, listing offers worth more than PLN 10,000 may incur additional fees, which are related to the higher costs of handling such transactions. Additionally, sellers can opt to purchase one of the three available subscriptions, which offer additional tools and services aimed at increasing the visibility of offers and sales efficiency. The amount of commission after the promotional period depends on the category in which the products are sold, so it is worth using fee calculators available on the platform to accurately estimate future business costs on this platform.
Article summary.
Sources:
- Allegro summarizes results for 2022: https://www.pb.pl/gielda/allegro-eu-s-a-wyniki-finansowe-8344543
- 100 million users, PLN 2 billion turnover in 2022: https://www.bankier.pl/wiadomosc/Wyniki-grupy-Allegro-w-II-kw-2023-roku-vs-konsensus-PAP-tabela-8618933.html
- 50% mobile orders in the fourth quarter of 2022 https://help.allegro.com/sell/pl/a/jak-korzystac-z-zakladki-zamowienia-7G6ElROkxUM
- Summarizes results for 2023: https://nowymarketing.pl/allegro-podsumowuje-wyniki-za-2023-rok/
Dołącz do społeczności ECAT eCommerce i wystartuj w biznesie.
Kanały wsparcia w ECAT eCommerce
- Kanał informacyjny dla polskiej społeczności.
- Kanał dyskusyjny dla polskiej społeczności.
- Międzynarodowy kanał wsparcia na Discord
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