Who is your target audience? What is your target group? Whom do you want to reach with your products and services? This question is crucial for successful marketing activities in your online store. If you don’t know your customer, you cannot tailor your communication to their needs and interests. As a result, your actions may be ineffective and not achieve the expected results.
Where is your target customer group?
Remember the previous article: Promotion of the Store. Key Questions to Start in eCommerce Co?, Who?, Why? We asked ourselves three important questions: What?, Who?, Why. It’s good to consider these questions and ask them before starting any marketing activities to promote your online store. The goal is for other people to find out that you are starting to sell and offer unique, needed products in your store for them.
Today, we will focus on the question: who? That is:
Whom do you want to target with your offer? andWho are your actual customers?
Is the answer always the same? Often it happens that it is not. Imagine that in your store, you offer products intended for young parents, but you are reaching out to singles. Is that the target group that potentially can buy products from you? Will such a person be interested in making a purchase? Probably not. There may be traffic, but sales will be lacking.
How to check who you’re reaching? Is this your target audience?
Who is my audience, who am I reaching with the advertising of my products, and the messages from my store? This is a question that everyone who runs their online store should ask. To whom we are addressing our message is crucial for running the business and promotional activities of the brand. Why? Because it largely determines the success of everything we do, and therefore the success of your store and the results achieved.
Check Google Analytics statistics.
To get to know your audience, you can use the data you have available. In the case of online stores, these are primarily data from website statistics, such as Google Analytics. These statistics can show you, among other things:
Where visitors to your site come from,Which subpages are most frequently visited,What devices visitors use,The age of visitors,Where visitors live.
To start working with this tool and track the above data, you need to set up Google Analytics for your store’s website and then install a plugin in your online store with the tracking code from Google on your site. From that moment on, information about your users visiting your store will start to accumulate. The website https://analytics.withgoogle.com/ can be a useful tool for you.
With this tool, you can:
Firstly: Find out if your target audience visits your store or if your store is visited by people not interested in your offer, and whether you are conducting your previous activities effectively.Secondly: You can verify, for example, the hours of activity or the tools your audience uses, and then properly configure advertising activities. This way, you may have a chance to reach more people who will be your target audience.
Refer to statistics from Facebook.
Additionally, you can use data from Facebook if you have a fan page for your store. Did you know that Facebook can tell you a lot about people who liked your store’s fan page? In this case, you can find out, among other things:
How many people liked your fan page,From which country the likers of your online store come from,The age, gender, and location of the likers,When your fans are active on the internet.What they post on their profiles.What their interests are.
You’ll find out if this is your target audience that you’re aiming for. Knowledge, as you can see, is everything. Without knowledge, we move in the dark, we wander.
Create a personal profile of your client, find out who he is?
You can use the acquired data to create an ideal customer profile who will buy products in your online store. Of course, this is a fictional character that represents your target audience. This way, it will be easier for you to imagine this person, understand their needs and expectations, and those of your potential customers. Then you can either tailor products to such a customer or create an appropriate customer profile for your products.
What kind of customer do you want to attract? Create a personal profile.
Define who your target audience is by:
Demographic data, such as age, gender, place of residence. Think about what your audience does in life: work, study, what profession they have, how their day goes, whether they have children, etc.What likely characterizes their lifestyle and what habits and shopping habits they have in relation to it,Looking for a product like the one in your offer: what your model customer can expect, why they are looking for such a type of product, and what criteria they will probably use when choosing,Added value, i.e., how you and your product can respond to the needs and challenges your consumer faces?
How to reach the right target group?
Once you know your audience, you can start reaching them with messages about your products. For this purpose, you can use various marketing channels, such as:
Internet advertising - In the case of online advertising, you can use tools such as Google Ads or Facebook Ads. With these tools, you can accurately determine who you want to reach with your ad.Social media - On social media, you can use your store's fan page to create content that will be interesting to your target audience. You can also run advertising campaigns on Facebook or Instagram.Email marketing - This is a great way to build relationships with customers. You can send newsletters, special offers, or information about new products in your store to your customers.Content marketing - Content marketing is the process of creating and distributing valuable content that attracts and engages audiences. You can create a blog, publish articles on your store's website, or share information about your products on internet forums. Others that come to your mind.
Summary:
To reach the right target audience in an online store, you must first get to know them. Use the data you have to create an ideal customer profile for the products and services you offer online. Then, when you know your audience, you can start reaching them with messages about your products, using various marketing channels mentioned above.
Additional information:
Remember that your target audience may consist of several different personal profiles.Tailor your marketing activities to the needs and interests of each of these groups.Regularly analyze the results of your marketing activities to check if they are effective.
I hope this article helps you reach the right target audience in your online store.
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