Store Promotion! Key Questions to Kickstart eCommerce. What?, Who?, Why?
What is it? Store promotion is a set of marketing activities aimed at increasing visibility, attracting customers, and encouraging them to make purchases in a given store. Who does it involve? It involves strategies such as online advertising, promotional campaigns, discounts, or loyalty programs, aimed at building brand awareness and stimulating sales. Why is it important? Because through these actions, a store can more effectively reach its target audience, build customer trust, and increase its profits.