In recent years, the Polish e-commerce market has experienced dynamic growth, gaining significance among both consumers and entrepreneurs. The increasing interest in online shopping and changing purchasing habits are driving more people to choose the convenience and accessibility offered by online sales platforms. As the number of online transactions grows, new platforms are emerging, striving to establish their place in this competitive environment.
In previous articles, we discussed Allegro as the first and most recognizable sales platform in Poland. Allegro, with its established market position, offers many benefits to both sellers and buyers, which were extensively described in this article. Today, we will focus on Erli.pl, analyzing its development, offerings, and potential competitive advantages compared to other e-commerce platforms.
The Marketplace Erli.pl marketplace, with its innovative support programs for sellers and attractive offers for buyers, has the potential to become one of the leading sales platforms in Poland, competing with giants such as Allegro, Empik, Amazon, and AliExpress.
One of the newest players in the Polish e-commerce market is Erli.pl, a platform launched in March 2020. In a relatively short period, Erli.pl has gained recognition among both sellers and buyers by offering a wide range of products and innovative commercial solutions. The platform has grown in popularity due to attractive support programs for new sellers and favorable loyalty offers for customers, making it a serious competitor to more established market players.
The development of Erli.pl demonstrates that the Polish e-commerce market is open to new initiatives that can adapt to the needs of modern consumers. Advanced technologies and modern logistics solutions make online shopping more accessible and convenient, further driving the sector’s growth.
What is Erli.pl?
Erli.pl is one of the fastest-growing marketplace platforms in Europe, distinguished by an impressive year-over-year growth rate of over 100% in the gross merchandise value (GMV) of sold goods. It is the largest such platform in Poland, operating solely with Polish capital. Since its launch in March 2020, Erli.pl has quickly gained recognition among sellers and buyers. The platform offers a wide range of products, from electronics to household items, as well as innovative commercial solutions that support the development of Polish entrepreneurs.
Erli.pl stands out from the competition with attractive support programs for sellers and favorable loyalty offers for customers. The platform has over 15,000 registered Polish sellers offering approximately 15 million products. Each month, Erli.pl is visited by over 5.5 million users who appreciate competitive prices and additional benefits, such as a free subscription for free deliveries on purchases over 49 PLN. Additionally, the platform offers modern online payment methods, including deferred payment terms of 30 days and 0% installments, making shopping even more attractive and accessible.
Supporting entrepreneurs as a recipe for success
Erli.pl supports entrepreneurs through a comprehensive business model that reduces sales costs and increases product price competitiveness. As mentioned, the platform currently collaborates with over 15,000 sellers offering over 15 million products. Key support elements include lower commissions, no payment processing fees, and subsidies for logistics costs under the ERLI Pro offer, implemented in collaboration with InPost. Sellers can also use a free online store creator available in the ERLI Shop package.
The ERLI Campaigns program is another key support tool, allowing sellers to significantly reduce advertising costs. With ERLI subsidies for campaigns, sellers receive 3,000 PLN to start and a 100% commission refund for campaign purposes. In 2022, Erli.pl allocated over 60 million PLN for advertising campaign support, and in the first half of 2023, an additional 40 million PLN for advertising coupons. As a result, the platform attracts over 5.5 million users monthly, who find the cheapest shopping offers on it.
Adam Ciesielczyk, President of Erli.pl, emphasizes that implementing seller support programs has contributed to the dynamic growth of the service’s visitors and the expansion of the product range. Future plans include further increasing sales dynamics for business partners and developing the product range to maintain the platform’s competitiveness and attractiveness for sellers and buyers.
Support for buyers
Erli.pl is one of the fastest-growing online sales platforms in Poland. In 2022, the platform recorded an impressive GMV of over 470 million PLN and exceeded 2.7 million sold products. The number of registered users doubled, resulting in a 2.5-fold increase in the number of transactions. Currently, Erli.pl is visited by over 5.5 million users monthly, reflecting its growing popularity.
Buyers on Erli.pl can count on a wide range of support and benefits that attract them to the platform. Key elements include an attractive pricing policy and numerous promotions made possible by reduced operational costs for sellers. Erli.pl offers free delivery for purchases from 49 PLN, making shopping more economical. The platform also provides modern payment methods, including deferred payment terms of 30 days and 0% installments, increasing buyers’ financial flexibility.
The safety of purchases on Erli.pl is guaranteed by the Buyer Protection Program, which protects customers in case of order issues. This program ensures buyers that their transactions are secure. A wide range of products, with over 15 million items from Polish sellers, provides users with access to various goods in one place, making shopping on Erli.pl convenient and efficient.
What does the future hold for us?
Reasons for creating a new platform
Erli.pl was created in response to the growing needs of both consumers and sellers in the dynamically changing e-commerce market. One of the key reasons for creating the platform was the need to offer cheaper shopping alternatives. In the face of soaring inflation and rising energy and tax prices, consumers increasingly sought ways to reduce their daily costs. E-commerce became a natural choice, offering comparable offers and often lower prices than traditional brick-and-mortar stores.
Another important reason was to reduce the costs of online sales for sellers. High operational costs associated with running an online business, such as advertising expenses, logistics costs, sales commissions, and payment processing fees, posed a significant barrier for many entrepreneurs. Erli.pl, through an innovative business model and collaboration with market leaders like InPost, offered sellers tools to reduce these costs. As a result, sellers can offer their products at more competitive prices, attracting more customers.
By creating Erli.pl, the founders aimed for a model that would provide real support for sellers and simultaneously offer cheaper shopping for buyers. This approach allowed the platform to not only survive tough economic times but also grow dynamically, attracting an increasing number of users and sellers.
Coalition for lower prices
“An alternative to current players must emerge: a marketplace with low commissions so that stores, with lower operating costs, can offer low prices to buyers. ERLI.pl meets these expectations! Hence the initiative – time for the Coalition to fight high prices. We invite all sellers in Polish e-business to join the fight against high prices. Our goal is to reduce costs in e-commerce – for sellers, and consequently for consumers,” says Adam Ciesielczyk, President of ERLI.pl.
One of the key elements of Erli.pl’s strategy is the “Coalition for Lower Prices” initiative. The platform aims to create a friendly environment for both sellers and buyers by reducing operating costs and enabling competitive pricing. High online sales costs were a barrier for both sellers and customers seeking cheaper alternatives. Erli.pl, through its actions, supports the reduction of these costs, creating a coalition to fight high prices in e-commerce. This approach allows sellers to increase profit margins and buyers to access cheaper products.
A model based on 4 pillars
Erli.pl has built its strong position in the Polish e-commerce market thanks to an innovative business model based on four pillars:
Affordable and efficient e-commerce store: Erli.pl focuses on simplicity and low costs. The quick and easy process of setting up an online store, low subscription fees, and a secure shopping process for customers make Erli.pl an attractive option for sellers of various sizes.
Secure payments with PayU: Integration with PayU, a popular online payment operator, provides Erli.pl customers with fast, secure, and convenient payment methods, such as credit cards, bank transfers, and BLIK.
Fast logistics with InPost: Collaboration with InPost, a renowned courier service provider, allows Erli.pl sellers to easily and affordably ship products to customers. Various delivery options, including parcel lockers, couriers, and personal pickup, ensure convenience for both sellers and buyers.
Effective advertising and sales with Google: Erli.pl provides sellers with internet marketing tools and integration with Google Ads, allowing them to promote their products, increase store traffic, and reach a wide audience of potential customers.
Erli Campaigns
The ERLI Campaigns program is an innovative advertising program that is an integral part of Erli.pl’s strategy. This program is based on the best-performing advertising solutions available on the market and allows sellers to significantly increase their sales. Every seller on Erli.pl receives coupons worth 3,000 PLN for Google Ads campaigns, and additionally, the platform refunds 100% of sales commissions in the form of coupons for future advertising campaigns. The ERLI Campaigns program not only lowers advertising costs but also optimizes campaign efficiency, allowing sellers to achieve better sales results.
Integration with ECAT eCommerce
In the spirit of partnership and collaboration, our company, treating everyone not as competition but as business partners, plans to integrate with the Erli marketplace in the near future. This will allow our partners to sell and earn on Erli, just as they currently do through the Allegro sales platform. Introducing such an opportunity will open new horizons for them, allowing them to reach a wider audience and increase their profits. Our commitment to developing joint ventures guarantees mutual benefits and long-term cooperation.
Summary
Erli.pl, one of the fastest-growing e-commerce platforms in Poland, has gained recognition through innovative solutions supporting both sellers and buyers. The platform’s key goal was to offer cheaper shopping alternatives in response to rising prices and inflation. Through the “Coalition for Lower Prices” initiative, Erli.pl created a friendly environment, reducing sellers’ operating costs and enabling competitive pricing. Collaboration with InPost and innovative programs such as ERLI Campaigns significantly lower advertising costs, attracting more customers and sellers.
Erli.pl’s business model is based on four pillars: a simple and affordable e-commerce store, secure payments with PayU, fast logistics with InPost, and effective advertising and sales with Google Ads. These pillars offer comprehensive support for sellers, allowing them to conduct online business effectively. Erli.pl plans further development, increasing sales dynamics, and expanding the product range to maintain the platform’s competitiveness and attractiveness in the Polish e-commerce market.
Dołącz do społeczności ECAT eCommerce i wystartuj w biznesie.
Kanały wsparcia w ECAT eCommerce
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- Kanał dyskusyjny dla polskiej społeczności.
- Międzynarodowy kanał wsparcia na Discord
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