The world of tokens, despite its dynamic development, still struggles with numerous issues related to the stability and long-term maintenance of token values. Many projects fail before they even manage to fully develop, and investors often end up with nothing because artificial market stimulation and aggressive marketing do not yield the expected results. The situation is different with tokens that, from the outset, bring a new quality, stability, and real value, not only for the company itself but also for the users of the token.
The value of such a token lies in its real utility and practical application within the ecosystem of the given company. An example of a promising utility token could be the Aderlo Cashback Coin (ACC), which offers an innovative approach to the issues of demand and value maintenance.
In this article – What does the process of launching a token on an exchange look like? #73, we will present why the ACC token has an advantage over other tokens on the market and how its unique operating mechanism will impact the future and value of this token. We will analyze the steps necessary for the successful introduction of a token to the exchange, the importance of market animation, and explain why, in the case of utility tokens like ACC, costly and risky marketing efforts, as well as market animation, can be dispensed with.
The entry of a token to the exchange is a complicated process that requires precise planning and strategy. While blockchain technology offers countless possibilities, the success of a token project does not depend solely on an innovative idea. The method by which the token is introduced to the market, which includes both the formalities related to listing on the exchange and market animation mechanisms, marketing, can also have an impact on the interest of future investors.
Successful entry of a token to the exchange requires the use of appropriate market animation strategies that can generate artificial interest from investors. However, in the case of tokens with real utility, such as the ACC token, animation may be unnecessary, as natural demand driven by real commercial transactions constitutes a stable and lasting source of interest from investors.
Technical and formal preparation stages.
The stages of technical and formal preparation are crucial in the process of introducing a token to the exchange. The first step is to create a smart contract that defines all the rules for the functioning of the token, such as issuance, circulation, and resource management. The choice of the appropriate blockchain platform is equally important, as it determines the security, scalability, and transaction costs associated with the token. Next, it is necessary to ensure the project’s compliance with the legal regulations in the country where the activity is planned. This step includes, among other things, meeting anti-money laundering (AML) requirements and obtaining the necessary licenses, which is crucial for the legal functioning of the token in the market.
The next step is to submit an application for listing on the selected cryptocurrency exchange. This process usually requires the submission of extensive project documentation, including a white paper, which describes the technology, business model, and the team behind the project in detail. The exchange also conducts a thorough technical and legal audit of the token to ensure that it meets all the requirements. Obtaining approval from the exchange is a key step, as it allows for the start of trading the token on the open market, which in turn opens the way for its further adoption and value growth.
Animation is not necessary for the ACC token.
The Aderlo Cashback Coin (ACC) token does not require artificial market animation or aggressive advertising campaigns.
Market animation - what it is and what it serves.
Market animation is a marketing strategy used in the context of cryptocurrencies and tokens, aimed at artificially increasing trading activity on the exchange to arouse investor interest. This process involves generating the illusion of greater demand for a given token by creating fake activity, for example, through buy and sell orders that are arranged in such a way as to make it appear that the token is in high demand. The purpose of market animation is to increase the visibility of the token and raise its price, which can attract new investors, enticed by potential profits.
However, this strategy is controversial because it can mislead investors by giving them a false impression of the actual interest and value of a given token. In the long term, this can lead to a sharp drop in value when investors realize that demand for the token is being artificially maintained. Therefore, market animation is often seen as a risky and ethically questionable practice that may bring short-term profits but also pose a threat to the stability and credibility of the project in the long term. Such animation is particularly used in the case of tokens that do not yet have real applications, and their market value is primarily based on speculation.
Do utility tokens require animation?
Tokens that have real applications in the ecosystem, such as the ACC token, may not require market animation. In the case of the ACC token, demand is driven by e-commerce transactions, which means that every sale in the ECAT eCommerce system, after the buyer receives the package with the ordered goods, generates movement on the exchange in the form of 1% of the net value of the given order. Thanks to this, utility tokens, such as Aderlo Cashback Coin (ACC), have an advantage over speculative tokens, which must be artificially maintained to attract potential investors.
Costs and risks associated with animation.
Market animation is a rather costly process that can last from three months to several years. These costs can be so high that many projects cannot bear them, leading to the collapse of such a token and losses for investors. Therefore, many companies decide to animate only at the initial stage, which in turn can lead to a sudden drop in the token’s value when the artificial maintenance of demand is interrupted, as without utility, purchases of the given token on the exchange cease. Those who realize that the token is a hollow shell quickly get rid of this asset, while others remain with a loss due to the lack of interest in the given token.
The ACC token example – an alternative to animation.
The ACC token is an example of a project that avoids unnecessary risks associated with market animation. Demand for this token, from the very beginning, is driven by real shopping transactions in the e-commerce system, which makes its value more stable and less susceptible to fluctuations resulting from speculative activities.
Natural turnover, generated by daily purchases resulting from the implemented loyalty program, in which customers use and receive 1% of the net value of their purchases after receiving the package, can be used for future orders, reducing their net value, guarantees constant demand for the ACC token, making animation and artificial maintenance of its value unnecessary. Maintaining a stable price on individual exchanges is achieved through arbitrage, which is a natural effect of exchange operations.
Aggressive marketing practices as a tool for token promotion.
In addition to market animation, introducing a token to the exchange is often associated with the use of aggressive marketing practices. Such actions aim to quickly build token recognition and generate significant interest among investors. Marketing campaigns may include extensive activities on social media, collaborations with influencers, organizing contests or airdrops, as well as sponsoring events related to the cryptocurrency industry.
However, these types of strategies are not only costly but also risky, as they can lead to the artificial inflation of the token’s value without real support in the form of project utility. In the absence of further support from investors or the failure to meet marketing promises, the token’s value may plummet, leading to financial losses for both creators and investors.
Tokens like the ACC token, which base their value on real demand driven by utility in the ecosystem, can avoid the need to use such aggressive methods, which increases their stability and long-term growth potential.
Is aggressive marketing necessary for the ACC token?
Aggressive marketing is not always necessary for every token. In the case of speculative tokens that do not yet have established utility or support in the form of real transactions, aggressive marketing campaigns may be crucial. Such actions help raise awareness and interest among investors, which in turn can lead to an increase in the token’s value. However, this strategy carries the risk that artificially inflated value will not sustain in the long term if not backed by real token utility.
Is it worth using marketing campaigns for the ACC token?
In the case of the ACC token, which has real utility in the ECAT eCommerce ecosystem, aggressive marketing may be less important. It can be applied, but it is not necessary. The value of the ACC token is driven by real commercial transactions that take place every day, and their number is increasing. This means that its value is not based solely on speculation and artificial price maintenance, but on specific user actions in the system.
Marketing campaigns can still play a role in increasing the recognition of the ACC token and attracting new users, increasing awareness and utility of the token, but they do not need to be as aggressive or costly as in other projects. In the case of ACC, it may be more profitable to focus on market education, community building, and supporting natural demand for the token through further development of the e-commerce ecosystem. This strategy ensures long-term stability and investor confidence without the need for risky marketing practices, market animation, and ultimately deceiving customers and investors.
Building an informed community around the project.
Building a community around the token and educating customers about its value are key elements of the project’s success. Even if the project is well-funded, without community engagement and proper feedback from users, it is difficult to create a product that truly meets market expectations. Project owners, having capital, may be under the illusion that their product is perfect because they assess it solely based on their assumptions, without considering the actual needs of users. The lack of collaboration with customers and the failure to gather their opinions can lead to a situation where, after the product is launched, it does not function as expected.
In the case of tokens, if they are not used in line with investor expectations, demand for them drops sharply. The lack of demand can force creators to continuously maintain artificial interest through costly market animation efforts. In the long run, this leads to the project’s collapse, leaving investors with tokens that do not deliver the intended benefits. Therefore, it is crucial to build a community and actively engage customers in the process of creating and developing the product, which allows for better adaptation to the actual needs of the market and ensures stable demand for the token in the future.
Where can one find the quotations of the ACC token.
Chart of ACC token quotations on PancakeSwap.
Where else can the ACC token be found?
Article summary: What does the process of launching a token on an exchange look like?
The ACC token stands out among other cryptocurrency projects due to its real utility in the e-commerce system. Its value is supported by natural demand resulting from real transactions, which eliminates the need for costly and risky market animation. As a result, the ACC token offers investors greater stability and long-term growth potential, unlike many other tokens whose value is primarily based on speculative activities. Consequently, the ACC token may represent a safer and more attractive investment in the cryptocurrency market.
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