In the previous part of our article, we looked at the basics related to the new ECAT eCommerce Marketplace Engine. We discussed the history behind the idea and the reasons that led us to create our own engine for the Aderlo platform. We also presented the advantages of the new engine compared to traditional solutions like Magento, highlighting its flexibility, performance, and modern technological approach.
Today, we continue our analysis by focusing on further aspects of the new ECAT engine. We will explore how the introduction of this innovative technology impacts the eCommerce market, both in the USA and Europe. We will discuss the benefits of separating the backend from the frontend and provide examples of companies that have successfully implemented “headless commerce” systems.
Finally, we will analyze the new functionalities offered by the ECAT eCommerce Marketplace Engine, such as AI-driven content generation and dynamic content and price adjustment. We will consider the practical benefits of implementing this modern engine, including reduced maintenance costs, ease of customization, and increased market competitiveness. We invite you to read on and discover how the ECAT eCommerce Marketplace Engine can revolutionize your eCommerce platform.
We encourage you to watch the business guide led by Grzegorz Ciupek, CEO of ECAT eCommerce. You will learn much more from it and get a clear picture of the possibilities offered by cooperation with ECAT eCommerce.
Introducing new technology to e-commerce.
Examples of headless systems from the USA.
In the United States, modern eCommerce technologies like the separation of the backend from the frontend are becoming increasingly popular. Examples of companies that have successfully implemented such solutions include:
- Shopify Plus: This eCommerce platform offers a modular approach that allows for the separation of the backend from the frontend, increasing flexibility and enabling the user interface to be tailored to specific customer needs.
- BigCommerce: Another example of a platform that allows for decoupling the backend from the frontend. This enables companies to use various tools and technologies to manage the frontend while the backend handles eCommerce operations.
- Headless Commerce on Custom-built Platforms: Many large companies, such as Amazon and eBay, use custom solutions that allow for complete separation of the backend from the frontend, providing unprecedented flexibility and scalability.
There are few similar solutions in Europe.
In Europe, these technologies are not yet as widespread. Many companies still use traditional, integrated eCommerce systems that combine the backend with the frontend. The lack of such modern solutions in Europe creates a significant opportunity for Aderlo Marketplace, Wiejski Targ Marketplace, and the ECAT eCommerce Marketplace Engine to stand out in the market and offer something other platforms do not.
Advantages of separating backend and frontend
Separating the backend from the frontend, also known as headless commerce, brings many benefits:
- Scalability: Backend and frontend can be scaled independently, allowing for better resource management and flexibility in adapting to growing market needs.
- Speed: Changes in the frontend can be implemented without affecting the backend, speeding up the processes of updates and new features. This also means faster page load times and better user experiences.
- Flexibility: Separation of these two layers allows for the use of different technologies for each. The backend can be managed with robust content management systems (CMS) and databases, while the frontend can use the latest frameworks and tools to create dynamic and interactive user interfaces.
- Security: By separating the backend and frontend, data and operations stored on servers can be better secured, limiting access only through well-defined APIs.
- Better Personalization: Headless commerce enables easier personalization of user experiences, as the frontend can be customized to individual customer needs without interfering with the backend.
- Integration with Other Systems: A separated frontend can more easily integrate with various systems and services, allowing for the creation of more personalized and efficient eCommerce solutions.
Introducing the new technology in the form of the ECAT eCommerce Marketplace Engine, with the separation of backend and frontend, is a step into the future for the Aderlo Marketplace and Wiejski Targ Marketplace initially, and later for building additional marketplaces working with Manager 3.0. Thanks to this solution, Aderlo Marketplace and Wiejski Targ Marketplace can offer their clients and partners a modern, flexible, and efficient eCommerce platform, ready to meet challenges both now and in the future.
New functionalities in the new ECAT eCommerce Aderlo Marketplace Engine.
Content generation using AI.
One of the most important innovations introduced by the ECAT eCommerce Marketplace Engine is advanced content generation using artificial intelligence (AI). Thanks to this:
- Automation of content creation and value building: This will also create enormous value. AI can automatically generate product descriptions, blog posts, and other content, saving time and resources. A blog that functions fantastically thanks to automatically generated content. This content will be tailored to user needs, the number of visits to specific products, and seasonality.
- Personalization: Content can be tailored to user needs and preferences, increasing their engagement and satisfaction. The system automatically selects content for a given marketplace based on established questions, allowing for the automatic generation of titles and descriptions perfectly suited to each marketplace’s specifics.
- SEO Optimization: AI algorithms can create content optimized for search engines, improving the visibility of products and pages in search results.
Omnibus system to support the sale of returned products.
The ECAT eCommerce Marketplace Engine also introduces the Omnibus system, which supports the sale of returned products. The functionalities of this system include:
- Automatic creation of promotional offers: The system can automatically create offers for returned products available at lower prices, helping to quickly clear the inventory.
- Price Management: Omnibus uses AI to monitor and adjust product prices, ensuring market competitiveness.
Dynamic content and price adjustment.
he new engine enables dynamic content and price adjustment, which brings numerous benefits:
- Pricing flexibility: The system can automatically adjust prices based on demand, seasonality, and competition, maximizing profits.
- Personalized recommendations: AI analyzes user behavior to deliver personalized product recommendations, increasing the chances of sales.
- Marketing campaign optimization: Dynamic content can be used to create more effective marketing campaigns tailored to current trends and customer preferences.
Automatic indexing without the need for reindexing
One of the greatest advantages of the new ECAT eCommerce Marketplace Engine is the lack of the need for reindexing. In traditional systems like Magento, product reindexing can take many hours, delaying store operations and updates. In the case of ECAT:
- Instant updates: Products are automatically indexed in real-time, allowing for quick changes without delays.
- Better performance: The lack of reindexing reduces the system’s load, increasing its performance and stability.
Better user experience.
Thanks to new functionalities, users of the ECAT eCommerce Marketplace Engine can enjoy better shopping experiences:
- Faster page loading: Automatic indexing and system optimization ensure faster page loading, increasing user satisfaction.
- Personalized content: AI delivers content tailored to individual user preferences, increasing engagement and customer loyalty.
- Security: Modern technologies and constant monitoring ensure the security of customer and seller data, building trust in the platform.
The new functionalities introduced by the ECAT eCommerce Marketplace Engine make it a modern, flexible, and efficient tool for sellers and customers. Thanks to advanced AI technologies, dynamic content and price adjustment, and automatic indexing, the platform offers better shopping experiences and greater sales opportunities.
Practical benefits of implementing the new ECAT eCommerce Aderlo marketplace Engine.
Lower maintenance costs.
One of the key advantages of the new ECAT eCommerce Marketplace Engine is the significant reduction in maintenance costs. Thanks to modern technology and efficient resource management, the platform can offer:
- Lower operational costs: The use of modern programming languages and optimized architecture reduces the need for large IT infrastructure, leading to lower spending on hardware and resources.
- IT expenditure reduction: Automation of many processes and ease of system management reduces the need for large IT teams, lowering costs related to technical personnel.
- Savings on licenses: Having its own engine eliminates the need to pay for external software licenses, also contributing to cost reduction.
Easy change of store appearance and configuration
The new ECAT eCommerce Marketplace Engine allows easy and quick changes to store appearance and configuration, bringing many benefits:
- Ease of customization: Users can quickly and effortlessly change the appearance of their store, adapting it to current trends and customer needs.
- Flexibility: The ability to easily change store configuration allows for quick responses to changing market conditions and customer preferences.
- Simple management: An intuitive management interface enables store owners to make changes themselves without the need to involve IT specialists.
Security and 24/7 monitoring
Security is one of the most important aspects of the ECAT eCommerce Marketplace Engine platform. The system offers advanced protection features and constant monitoring:
- Modern security standards: The platform uses the latest security technologies to protect customer and seller data from threats.
- Constant monitoring: 24/7 system monitoring ensures a quick response to any potential problems and threats, minimizing the risk of security breaches.
- Regular updates: The system is regularly updated to ensure compliance with the latest security and data protection standards.
Scalability and flexibility.
The ECAT eCommerce Marketplace Engine is designed with scalability and flexibility in mind, bringing benefits for both small and large enterprises:
- Expansion possibility: The system can be easily scaled as the number of users and products grows, allowing for unlimited store growth.
- Adapting to specific needs: Thanks to a flexible architecture, the platform can be tailored to the individual requirements of various industries and market niches.
- Integration with other systems: The ECAT eCommerce Marketplace Engine easily integrates with other tools and services, enabling the creation of a coherent eCommerce ecosystem.
Increased competitiveness
Thanks to new functionalities and advanced technology, the ECAT eCommerce Marketplace Engine enables sellers to increase their competitiveness in the market:
- Better performance: Faster page loading and automatic product indexing attract customers, improving their shopping experiences.
- Cost optimization: Lower operational costs and ease of management allow for offering competitive product prices.
- Offer personalization: The ability to dynamically adjust content and prices and generate personalized recommendations increases customer engagement and loyalty.
The new functionalities and practical benefits offered by the ECAT eCommerce Marketplace Engine make it an advanced tool for sellers, enabling not only cost reduction but also increasing competitiveness and flexibility in the dynamic eCommerce world.
Future of ECAT eCommerce Marketplace Engine.
Expansion plans: opening new marketplaces
ECAT eCommerce Marketplace Engine has ambitious plans for the future, including wide expansion and creating new marketplaces. Here are some key aspects of these plans:
- New markets: The plan is to launch marketplaces in various market segments, such as Wiejski Targ, which will offer local products and services.
- Global expansion: ECAT eCommerce Marketplace Engine is not limited to Poland – there are plans to expand operations to other European countries, and eventually, global markets.
- Increasing the number of partners: The platform aims to collaborate with more sellers and partners, creating a wide network of marketplaces offering diverse products.
Creating competitive brands against monopolists.
One of the main goals of the ECAT eCommerce Marketplace Engine is to create competitive brands that can rival current market giants. To achieve this:
- Innovative approach: Thanks to modern technologies and flexible architecture, ECAT can offer unique solutions that stand out from the competition.
- Lower operational costs: Reducing maintenance costs and efficient resource management allow for offering competitive product prices, attracting more customers.
- Scalability and flexibility: The ability to quickly adapt to changing market conditions gives an advantage over less flexible, traditional platforms.
“Long tail” strategy in positioning
The “long tail” strategy is a key element of the ECAT eCommerce Marketplace Engine development plan. It involves:
- Serving niche products: ECAT focuses on offering a wide range of niche products that are not easily available on large, monopolistic platforms. This attracts customers looking for specific, unique goods.
- Long-term positioning: Instead of competing only on the most popular search phrases, ECAT optimizes its marketplaces for the long tail, i.e., less popular but more detailed queries. This achieves better results in the long term.
- Customer loyalty: Focusing on niche markets and unique products builds customer loyalty, who return for products they cannot find elsewhere.
The future of ECAT eCommerce Marketplace Engine looks promising thanks to ambitious expansion plans, an innovative approach, and strategic use of the long tail in positioning. The platform is ready to compete with current market giants, offering flexible, scalable, and efficient solutions for sellers and customers.
Summary of the article. Is ECAT eCommerce Marketplace Engine the future of online trading? Part 2.
Modern technologies, such as the ECAT eCommerce Marketplace Engine, open up new possibilities for eCommerce companies looking to increase their competitiveness and flexibility. The introduction of the “headless” system, i.e., separating the backend from the frontend, allows for faster innovation, better personalization, and increased scalability. Examples from the USA show that such an approach can bring significant benefits, and the lack of similar solutions in Europe creates a huge opportunity for Polish eCommerce platforms to stand out.
ECAT eCommerce Marketplace Engine not only delivers modern technological solutions but also offers practical benefits, such as reduced maintenance costs and improved performance. Thanks to advanced AI-driven content generation and dynamic content and price adjustment, this platform can significantly enhance user experiences and increase customer loyalty. Looking ahead, ECAT eCommerce Marketplace Engine is ready for further expansion and competition with the biggest players in the market, offering modern, flexible, and efficient solutions for sellers and customers.
Dołącz do społeczności ECAT eCommerce i wystartuj w biznesie.
Kanały wsparcia w ECAT eCommerce
- Kanał informacyjny dla polskiej społeczności.
- Kanał dyskusyjny dla polskiej społeczności.
- Międzynarodowy kanał wsparcia na Discord
![Aderlo Marketplace on Magento. ECAT eCommerce Informer [Week 18, 2024]](https://ec-at.com/wp-content/uploads/2024/05/Aderlo-Marketplace-on-Magento.-ECAT-eCommerce-Informer-Week-18-2024.jpg)